Who doesn’t feel better after helping someone out? Whether it’s a neighbor, a family member, or a complete stranger, the act of helping satisfies longstanding social and survival instincts. Carrying over those desires to serve others into the workspace benefits not only the individual, but also the company, and the community.
The reasons are obvious; it’s good for business, donations are tax-deductible, and it can work as a marketing initiative, but there are greater paybacks to consider when you add giving to your business model.
One of the most significant benefits to becoming a sponsor, supporter, or volunteer is the culture it can create within your organization. Giving back as part of your corporate culture can set the tone for your business as community-based, regardless of size, to prospective and current employees. As an employee, there is a greater sense that co-workers, managers, and owners are connected and will be there to support one another through the bonding created during philanthropic projects, thus, resulting in a more significant investment in their job.
While it may feel difficult to get started, some simple steps will contribute to creating an environment of giving. The first step is WHY. The decision to add charitable giving must start at the top if it is to succeed down the ladder. The purposes to give back are numerous. It can be as simple as identifying with a cause due to personal experience such as a family illness or supporting the neighborhood you came from, to something that feels unimaginable in this day and age, like hunger.
As soon as WHY is determined, the second step is to determine HOW to give back. Some ideas are:
- Create a product/service where a portion of profit benefits a charitable organization. Both employees and customers can feel good about this one.
- Donate a portion of proceeds of an existing product/service.
- Select a time frame - monthly, quarterly, annually - for donations. Run promotions during those times for employees/customers.
- Leverage relationships. Once you’ve identified to the organization(s) you’d like to support, reach out to those you know professionally (and personally) who you think would believe in the cause as well. Garner their involvement.
- Leverage regular communication channels. If your organization has a newsletter, social media, or a blog, use those arenas to promote your charity of choice and help them build community awareness.
- Participate in events. All nonprofits organize fundraising events and all events are multifaceted. Talk to the charity and find out what areas your employees can support.
Like all nonprofit organizations, Table to Table holds many fundraising events throughout the year with varying levels of involvement. Some are ticket purchases to our golf outing or food and wine events; some are ad buys for our cookbook. We always have envelopes to stuff and room for volunteers at our Mobile Market in Newark. But our ever-growing favorite is Bag a Lunch, Help a Bunch®. It is the greatest opportunity for companies and schools to fight hunger in a measurable and meaningful way.
The Bag a Lunch, Help a Bunch® program is a grassroots initiative that asks students in schools and employees in businesses to donate the equivalent of one day’s lunch money to help Table to Table fight hunger in our communities. It provides a simple, fun, ready-to-go program that results in a huge impact.
What kind of impact? Here are just a few examples:
